Tuesday, February 19, 2008

Identity Matters



ANYTHING WORTHWHILE
IS ABOUT DISCOVERY
NOT IDENTITY

What really struck me about this advertisement is how a brand attempts to market itself as an identity. I know that this is nothing new, I worked in advertising for years, but it is the attempt here to show this sense of being counter-culture since 1966 that I just found rather ironic. An advertisement for anti-authority, that probably cost a lot of money to produce.

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